![]() ![]() The company is also collaborating with peer companies, policymakers, law enforcement and government agencies in efforts to prevent fraudulent activity on the site. The vast majority of detected fake accounts are caught by automated defenses such as AI, according to a blog post from Oscar Rodriguez, vice president of product management at LinkedIn. The site is using technology such as artificial intelligence along with teams of experts to remove policy-violating content that it detects before the content goes live. LinkedIn is taking steps to address the fake accounts problem. "So these platforms are trying to strike a balance in terms of the integrity of accounts and not putting users off creating accounts," he said. "Verifying the identity of a user when creating an account would be another effective way to make it more difficult to set up fake accounts, but such identity proofing would have an impact in terms of cost and user experience," Khan said. Tools for detection do exist, but using them is not an exact science. They need to ensure that they have appropriate measures in place to detect and prevent automated account creation, particularly at large scale." What LinkedIn is doing to detect fakes and bots "The bigger issue here is for the platforms themselves. "Always seek corroboration from other sources if you're looking at an account and are making decisions based on what you see," Khan said. Users should specifically be on the lookout for profiles with abnormal profile images or incomplete work history, and other indicators including inconsistencies in the profile image and education. LinkedIn has asked users who encounter any content on the platform that looks like it could be fake to report it to the company. The challenge for LinkedIn users is that profiles on social media platforms are easy to create and are typically not verified in any way. It's more likely that the fake profiles are set up manually, Khan said, however, where bad actors are creating large numbers of fake profiles - which can be used to abuse advertising processes or to sell large volumes of followers or likes on-demand - they'll be using bots to automate that process of creating fake accounts. ![]() "Bad actors are trying to craft fake identities and make them look real by leaving a plausible-looking digital footprint across different platforms," Khan said. Gartner is seeing the problem of phony accounts across all social media platforms. "In addition, in other areas of fraud management - for example, when suspicious ecommerce transactions are being manually reviewed - agents will look across social media sites including LinkedIn to try and see if person has a credible digital footprint which would suggest that they are a real-person rather than a fake identity," Khan said.įor these reasons it can serve the purposes of bad actors to have fake LinkedIn profiles, Khan said. Recruiters who rely heavily on LinkedIn to search for prospective employees can find fake profiles especially troublesome, said Akif Khan, vice president and analyst at research firm Gartner. "Like we remind our employees and customers, it's important to stay vigilant and engage cautiously on social networks to protect your information." "This has been going on for years, and at this point can still evade even sophisticated fraud detectors," Clifton said. How to avoid getting duped by fraudulent profilesĬybercriminals often rely on a human touch to give LinkedIn users the impression that the fake profile belongs to someone they know, or is two degrees removed from someone they know. ![]() "For example, we see those that revolve around posts and content promoting a work event, such as a webinar, that uses real photos and people's real information to legitimize the information and get others to register, often on a fake third-party Web site," Clifton said. While the Microsoft -owned professional social media platform has rolled out new features in recent months to help users better determine if someone contacting them is a real or fake profile, cybersecurity experts say there are several things that users on the platform can do to protect themselves.Ĭreators of fake LinkedIn profiles sometimes try to drive engagement through content that links to malicious sites, said Mike Clifton, executive vice president and chief information and digital officer at Alorica, a global customer service outsourcing firm. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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